This store caters to all ethnicities, mostly men and women of color. I have been patronizing this store for years. They used to be in the Dudley area and have recently moved. I moved out of the Boston area and I still travel to Dorchester to purchase their products. Most places I go don't carry the products that I use for my hair and face. The variety of accessories are also playful and fun to own and always something different. You don't have to spend alot of money to look good. Your perusing Looking Good to buy something, I guarantee it. You will walk away with pieces that look good to adorn your fit. I have fun and look forward to the personality plus of the attendants that run the store. They aren't sniffing up your back but let you shop and if you need them they are there. Next time your in the Dorchester, Codman Square/Washington St area, make sure you drop by, they will surely have something you need or just can't resist!!