Running a business as a paving contractor can be a challenge, especially when selling your services. In this video, we hear from Kevin Gray about some of the best ways to differentiate your business and make more sales as a local paving contractor.
Quality work is essential as a paving contractor.
Beyond that, however, is the realm of sales and marketing. Gray points to Amazon.com as an example of a business that makes buying easy. As a local paving contractor, you can't necessarily create a website like Amazon to sell your services, but you can make it easier for customers to buy from you by providing more images, more information, and making the choice simple. An investment in a camera or drone to showcase your work can exponentially increase your sales.
Customers want a solution to their problem - paving that works at the right price. As a local paving contractor, you can stand out from the competition and grow your business by giving your customers the photos, evidence, and buying experience that makes working with you a no-brainer.
